In a statement to TODAY, the chocolate company explained that they had been airing the old commercial up until Nov. 23 of this year.However, upon hearing the backlash, they have elected to run both ads throughout the remainder of the holiday season. Since then, that version has been the version playing each year. Rabbits can be seen hopping along. I think everyone remembers that jingle. "We are sorry to hear of your disappointment, Beth. Serving up the hottest food trends and the inside scoop on restaurants worldwide. https://t.co/twuiasgvfW pic.twitter.com/LkoFE15Jxg. It debuted in December 1989 and is shown in the United States each holiday season; as such, it is the longest-running television commercial for the Hershey brand. [1] Leah Longan, former marketing director for Hershey, told the New York Times in 1994 they continued to run the advertisement because they "don't wear out like normal commercials," as they are only shown seasonally. The company did respond to the backlash, announcing that both versions would be aired. Chances are that you may have seen the commercial but really only remember the song. Although the Hershey commercial song version of “I’m Into Something Good” isn’t available, I came across a bajillion different versions, sure to fit whatever musical style you’re into. I’m sad about it. [1], A new version of the commercial was introduced on November 23, 2020. "We made the decision to make a slight update to the original that kept the opening holiday melodies and incorporated another holiday tradition, baking — melding together these two time-honored traditions," the statement read. After 30 years, we decided to honor holiday baking traditions with a new Bells commercial that included a nod to the original!" After 30 years, we decided to honor holiday baking traditions with a new Bells commercial that included a nod to the original! The updated commercial starts out the same, with the chorus of Hershey Kisses 'bells' ringing the familiar tune, but shortly after the song begins a sweet little hand enters the frame and grabs one of the Kisses. The daughter then opens her door and shares a smile, and some chocolate, with her mom. Only this time, before they get even halfway through the song, a little hand reaches in from offscreen and plucks one of the kisses away. I'll stop the world and melt with you ... A Hershey's chocolate bar is shown melting into a chocolate world. The only place to satisfy all of your guilty pleasures. Reese's Peanut Butter Cups are an American candy consisting of a chocolate cup filled with peanut butter, marketed by The Hershey Company.They were created on November 15, 1928, by H. B. Reese, a former dairy farmer and shipping foreman for Milton S. Hershey.Reese left his job with Hershey to start his own candy business. However, the new version was met with backlash mainly for being changed. Did she HAVE to take the ONE kiss that was gonna give us the the ending note!!?!? CAUSE SHE TOOK HIM!!! "The perfect representation of 2020: completely ruined!" [4], In 1989, the Hershey Company began an advertising campaign for their product Hershey's Kisses, which was referred to as the "whimsy" campaign. This year, after over three decades of the same ad, Hershey decided to change things up a bit, and needless to … Congratulations to Hezekiah Walker whose song “Better” is featured In a Hershey commercial! She loves a good book and is Bravo TV obsessed. You don't just do away with a 31-year-old tradition. While some people were disappointed and annoyed with the update, others were straight-up angry about it. HERSHEY'S Chocolate has been making people happy for over 100 years. Hershey's is speaking out after its decision to change up its iconic Kisses 'Christmas Bells' commercial sparked outrage online. The advertisement, originally produced with stop-motion animation and later being redone with CGI animation , features Hershey's Kisses, fashioned as a handbell choir , playing the Christmas carol " We Wish You a Merry Christmas ". "Christmas Bells" is an American television commercial produced by the Hershey Company promoting Hershey's Kisses. wrote one commenter on YouTube while another added, "What the heck, Hershey's! People were truly shook by the updated commercial and their criticism carried over to Twitter. Im mad. She is a mom to 4 busy kids who keep her on the go. Kelli is a freelance writer who has covered the world of entertainment, pop culture, parenting, and lifestyle for various online and print publications. This article contains a great list of 7 commercials with awesome songs in them. Perhaps you remember the product because of the song itself. Carl Willat directed the spots and performed the stop-motion animation with Gordon Clark. The original was perfect. Hershey’s classic television commercial featuring Kisses as self-actuating bells is older than Blake Bortles. [5], Scene from the 2012 version of the advertisement, "Ringing in the Holidays: Hershey's Kisses Chocolates", https://www.thedrum.com/creative-works/project/hersheys-bells-blossoms, https://www.mcall.com/entertainment/mc-ent-hersheys-kisses-bells-commercial-changes-20201119-jufp3u2xuzh2rgk4wgh4dcgv54-story.html, https://www.today.com/today/amp/tdna201875, "THE MEDIA BUSINESS: Advertising; Perennial Holiday Messages Work", https://en.wikipedia.org/w/index.php?title=Christmas_Bells_(advertisement)&oldid=1002125970, Short description is different from Wikidata, Creative Commons Attribution-ShareAlike License, This page was last edited on 23 January 2021, at 00:13. The advertisement, originally produced with stop-motion animation and later being redone with CGI animation , features Hershey's Kisses, fashioned as a handbell choir, playing the Christmas carol "We Wish You a Merry Christmas". Simply the World’s Most Interesting Travel Site. After 31 years Hershey has updated its iconic Christmas commercial and people are not happy about it at all! Lyrics used in the commercial. "Christmas Bells" is an American television commercial produced by the Hershey Company promoting Hershey's Kisses. In this world a woman swings and then goes for a car ride with a man. Pregnancy and parenting news, given to you in a way nobody else has. [2][3] The Hershey Co. first aired its Kisses as Christmas bells ad in 1989. Song: I Melt With You. The commercial, conceptualized in 1989 and now the company’s longest-running commercial, has marked the beginning of the holiday season for many, though those who saw [...] ", Read Next: Family Hardware Store Commercial Asks Us All To "Be A Kid This Christmas". BB Commercial Solutions of Harrisburg, Hershey & the Carlisle Areas, Harrisburg, Pennsylvania. Television advertisements would utilize "tabletop stop-motion animation and CG product photography." The truth is you don’t really have to love Hershey or chocolate for that matter, to find yourself grooving to this commercial. For the last 31 years, Hershey has aired their iconic Christmas commercial that features holiday Hersey Kisses "playing" We Wish You a Merry Christmas as though they were Christmas bells. The new commercial starts out on a familiar note (pun intended). The screen then reads, "heartwarming the holidays" yet it's clear that people didn't find the ad heartwarming at all! She has been a regular contributor on local radio and television morning shows where she offers her expertise on everything from the latest entertainment news to book reviews and children's activities. Dad and kid are cute but they should have something of their own. "From playing the bells to baking peanut butter blossoms, it’s Hershey's Kisses that have stood the test of time." It was simple yet sweet, and viewers loved the comfort that the classic commercial gave them. For the last 31 years, Hershey has aired their iconic Christmas commercial that features holiday Hersey Kisses "playing" We Wish You a Merry Christmas as though they were Christmas bells. It is also much more beloved; when the company updated the commercial this year, enough people expressed their outrage that Hershey’s had to announce they’d be airing both the original and the remix. ", Related: New Uber Eats Commercial Has Outraged A Group Of Moms. Watch the commercial, share it with friends, then discover more great Hershey's TV commercials on iSpot.tv Even though it seems silly for me to complain about a commercial, I really hate what Hershey did with their iconic holiday Kisses commercial. Hershey’s Kisses were first introduced in 1907 and have become one of the most popular candies in the United States.As of 1989, the chocolate drops wrapped in foil were the 5 th most popular chocolate in the U.S., spawning sales that topped $400 million. Walker’s song went straight to #1 on the Billboard Gospel charts when it was released in 2016, now a whole new audience will be introduced to the song on the new commercial. The camera then cuts to a father and his young daughter enjoying some holiday baking together as they place the Hershey Kisses on top of the cookies they're making. More Hershey's Commercials Hershey's Chocolate Syrup TV Spot, 'Stir It Up' Hershey's TV Spot, 'My First Kiss: Eric & Lisa' A new commercial for Hershey’s Gold, a “mix buttery-sweet creme with crunchy bits of pretzel and peanuts for a rich new taste and texture,” features Apolo Ohno. It was simple yet sweet, and viewers loved the comfort that the classic commercial gave them. Hershey's IS...that great american chocolate bar! They went on to address the controversy assuring fans of the original commercial that it isn't gone for good. Hershey's TV Commercial, 'Heartwarming the World: Break Up' Song by Roger Hodgson A mother tries to console her melancholy daughter by sliding a bar of Hershey's chocolate underneath the door. Watch, interact and learn more about the songs, characters, and celebrities that appear in your favorite Hershey's TV Commercials. The little Hershey’s kisses take the screen in their Christmas-tree-esque formation and sound out the first few bars of their familiar tune. Colossal Pictures was the animation studio who produced the commercial. Now, I can’t get my “whew” at the end.. The advertisement from Hershey’s Baby I’m worth it commercial which uses the song from Fifth Harmony, is a huge success for the chocolate conglomerate. The commercial was posted on Hezekiah Walker’s Instagram page. CAUSE SHE TOOK HIM!!! The Pennsylvania chocolate maker faced social media backlash after changing its popular Hershey's Kisses Christmas bells ad for 2020. In 2012, the ad was redone with a new recording of the audio and the graphics being redone entirely in CGI animation. I hope they fix it. In addition to being a Senior Writer and Editor on Moms.com, Kelli has written for Entertainment Tonight Canada, I'm Not Obsessed, BabyGaga, Hot Moms Club, Screen Rant, Parents Canada, iRun Magazine, and many more. They should NOT be taking away the Christmas bells!" This year, after over three decades of the same ad, Hershey decided to change things up a bit, and needless to say, it didn't go over well. they wrote to one commenter who was felt that 2020 definitely wasn't the year to change the classic ad. From doo-wop to dance to pop=punk , or even (Australian) country , you have quite a lot of choices to find your “something good.” 153 likes. The song used in the Hershey's "Hearts and Kisses" Commercial is "Gassenhauer" by Carl Orff. May 6, 2019 - Hersheys TV Commercial Ad, Smores Saturday Song by Supertramp Commercial 2019 "For viewers who love the original version — don’t worry, it hasn’t gone away for forever," Hershey's continued. "Our hope this season is that our updated version not only harkens back memories of the original Kisses bells tune but also brings the genuine feeling of heartwarming to life with images of holiday baking between a father and daughter. Now, I can’t get my “whew” at the end.. Ogilvy & Mather was the advertising agency behind the spot and David Apicella served as Creative Director. John Dunn, Hershey's brands manager, oversaw the production and helped develop the last-minute idea to create the "Christmas Bells" advertisement. 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Yoo they really messed up the classic hershey kisses christmas commercial. Now, the commercial is revered as iconic and the classic has remained mostly unchanged. The company addressed the updated commercial in a statement to TODAY Food. Well, it turns out that Hershey's heard all the complaints and has responded. We are sorry to hear of your disappointment, Beth. To me, that original commercial was perfect and my favorite Christmas commercial ever and they completely ruined it. What makes these commercials different is because they are combined with some really great songs in them. Another person was equally frustrated writing, "Did she HAVE to take the ONE kiss that was gonna give us the the ending note!!?!? We will share your comments with our team! Watch the Commercial or download the song here. Hershey commented on the new commercial on Twitter, apologizing to those who were upset with the change. The Hershey Company has been forced to respond to backlash over its latest Hershey’s Kisses holiday ad, which is actually just a new riff on its classic “Christmas Bells” commercial. THEY UPDATED THE HERSHEYS KISS COMMERICIAL, AKA MY FAVORITE CHRISTMAS COMMERCIAL THIS YEAR CAN GO STRAIGHT TO HELL. I’m sad about it.