By making deliberate business decisions that echo the values that define them as a brand. Shop Now The Way-High Jean—our highest rise ever. The organisation has long…, NEW YORK – Textile manufacturer and silk supplier Bombyx has attained Global Organic Textile Standard (GOTS), Global Recycled Standard (GRS) and Recycled Claim Standard (RCS) certifications for its garment facility, Nanchong Ka Fung, situated in…, GENEVA – The Better Cotton Initiative (BCI), which oversees the world’s largest cotton sustainability programme, has reported that it welcomed 197 new members in the second half of 2020. Through this initiative, the McQueen brand will be the first to issue store…, BERLIN - German plans to introduce a new law which would make companies legally responsible for human rights and environmental issues throughout their global supply chains look set to go ahead. Zircle offers more than 100,000 quality-checked items from well-known brands and is key to Zalando's target of extending…, LONDON – Apparel rental platform MyWardrobe HQ has partnered with British fashion brand Belstaff to launch what it claims to be the UK’s first casual menswear rental offering. Plus, being independently allowed them to avoid being part of another brand’s wholesale offering, giving them full control over every aspect of the shopping locations. Overall. While risks look different for every business, Everlane took a huge leap when they decided to expand their presence to the traditional offline retail space. The corresponding CSR policy and strategy are based on Nikes consideration for communities and customers, whose interests significantly influence the companys design and production of its athletic footwear, equipment and apparel. Never trying to scam you, Everlane lists the cost it takes to produce their products as well as their mark up price, so you know they’re on your side. Before leases were signed and renovating began, Everlane knew exactly how they would make these new locations work despite the risk. “I wake up with a full inbox of messages and questions,” Red Gaskell, Everlane’s social media manager says about Everlane’s Snapchat account. This includes details on the cost of materials, labor, transportation and logistics, excise taxes and duties, and even hardware such as zippers and … Everlane & Corporate Social Responsibility 8. Corporate social responsibility (CSR) is a business model that helps a company be socially accountable to itself, its stakeholders, and the public. However, it urged Europe to take a market-proof…, GLASGOW – Authorities in Scotland’s largest city, Glasgow, have published an action plan to make the city ‘zero-waste’ by 2030. The charity expects in-store take back schemes to undergo a renaissance…, VANCOUVER – Industry non-profit Textile Exchange has teamed up with the United Nations Fashion Industry Charter for Climate Action to launch a new initiative set on rapidly boosting the uptake of recycled polyester (rPET) by fashion brands and…, TOKYO – Japanese fibre manufacturer Kuraray has joined the United Nations Global Compact (UNGC) in a commitment to support the initiative’s 10 principles which centre on protecting human rights, eliminating unfair labour, conserving the natural…, LONDON - Retailer Marks and Spencer (M&S) claims to have launched new sustainability standards for denim which it says use 'kinder' indigo dyes and 86 per cent less water than industry averages. the most important emotion in a buying decision. When you take the right risks, you too can show your customers the lengths you’re willing to go to make their shopping experience the best it can be every single time. Financial Analysis 8.1 Sales forecast 8.2 Costs Forecast . Shop Everlane now for modern essentials. Pendleton joins the likes of Burberry, Gucci, Versace and Michael Kors in establishing a no tolerance approach to animal…, CHARLOTTE – Elevate Textiles, which owns the American & Efird, Burlington, Cone Denim, Gütermann and Safety Components brands, has joined the Sustainable Apparel Coalition (SAC). They source all of their materials from the highest rated factories and list all of them on their website. It comes amidst reports that garment workers are…, ZURICH – A new initiative to reduce audit and standard fatigue has been announced jointly by the International Textile Manufacturers Federation (ITMF) and the International Apparel Federation (IAF). When we surveyed 15 ethical fashion bloggers back in 2015, the American cult brand Everlane was revealed to be a favourite of the group. First off, I have to appreciate how easy it is to look at Everlane’s factories. It’s claimed that by…, BRUSSELS - The European Parliament has adopted the European Commission's Circular Economy Action Plan to achieve a carbon-neutral, sustainable, toxic-free and fully circular economy by 2050. Everlane - Brand Audit 1. The self-proclaimed ‘anti-fast fashion brand’ joins a network of companies including retailers and manufacturers, which are encouraged to…, TOKYO - Uniqlo owner Fast Retailing has published its Sustainability Report 2021 in which it outlines the company's efforts towards becoming a more sustainable company. The OAR is a sector-specific online transparency tool that went live in 2019 after an initial beta testing phase the…, DENBIGHSHIRE – The government of Wales has awarded upwards of £560,000 (US$775,000) to the county of Denbighshire which will fund four new projects addressing waste reduction and reuse. We make the most beautiful essentials, at the best factories, without traditional markups. Western…, BRUSSELS - Europe's largest network of environmental citizens' organisations is urging the European Commission to acknowledge that a sustainable textiles industy is not possible under existing business models. Part of Prince Charles’ Sustainable Markets Initiative, which challenges signatories to put nature, people and…, BRISTOL – Instead of using a 3-day online Fibre Fragmentation Summit to create a cross-industry impact roadmap to address textile microfibre release, The Microfiber Consortium (TMC) will now use a series of focused online round table sessions and…, STOCKHOLM – Global retail giant H&M has today issued a €500 million, sustainability-linked bond, which it says provides incentives for the company to meet a series of environmental targets by 2025. ICON Award was for creatives in the fashion world…, LONDON - Companies are facing up to US$120 billion in costs from environmental risks in their supply chains within the next five years, according to a new report from the CDP non-profit. Thousands are taking part in a third day of demonstrations in major…, LONDON - Barristers have issued the first legal opinion that China's treatment of Uyghur Muslims in the country's Xinjiang region amounts to crimes against humanity including genocide. … All of this goes to show the great lengths Everlane goes to in their desire to let shoppers know there is nothing being hidden. Taking risks with your business don’t always pay off, but when they do your customers will be even more invested in your brand and what you stand for. I think it's fantastic that everlanes silk shirts hold up without dry cleaning in tough conditions. Industry associations from Turkey, Indonesia and Morocco have joined the…, LONDON - Data and analytics company GlobalData says garment factories need to invest in reskilling workers for the digital age if they hope to retain business in a world increasingly concerned with sustainability and social welfare. They have painted themselves as a brand that values what their customers value, so for their sustainability and ethically motivated target customers, there is no real alternative when they are deciding where to shop. The easiest way to earn a customer’s trust is by being honest with them. This position requires a strong creative intuition and … Some countries are…, Xinxiang – One of China’s largest viscose and filament fibre suppliers, Xinxiang Chemical Fiber Co., which is based in the northern Henan province, has launched a ‘zero carbon’ project and aims to produce ‘zero carbon man-made cellulosic fibres’ by…, KINGSPORT – Eastman is looking at textiles as a key raw material for its newly announced US$250 million plastic-to-plastic recycling facility that will rely on ‘polyester and carbon renewal technology’ to boost its use of recycled raw materials in…, OTHER PUBLICATIONS FROM MCL NEWS & MEDIA, © Up to two million Uyghur Muslims have been incarcerated in…, LEICESTER – Fast fashion retailer Boohoo has told its Leicester suppliers that they must stop sub-contracting work by 5th March, as the company looks to get a better grip of its supply network. Everlane’s Ethical Factories. MCL News & Media, John Lewis funds sustainable cashmere project, COVID support for 17,000 Laos garment workers, Levi’s, Kontoor back abuse awareness initiative, Allbirds invests $2m in Natural Fiber Welding, VF Corp named among most ethical companies, Performance Days launches sourcing marketplace, Inditex partners DBS on organic cotton project, ASOS, Boohoo back new digital retail association, ZDHC releases CMS Technical Industry Guide, Elevate Textiles joins the Sustainable Apparel Coalition, Brands urged to condemn Myanmar military coup, European bodies call for routine mink farm testing, Euratex urges EU to aid textiles recovery, Textiles, plastics in focus of Glasgow waste strategy, Century Rayon completes first Canopy audit, Lenzing puts new spin on ‘sustainable’ denim, Leather Working Group updates flagship certification, J.Crew accused of 'humane washing' over cashmere pledge, Zalando expands Zircle to Sweden and Denmark, UK’s first menswear rental service to launch, Microfibres found in fish off remote islands, Parley partners on “next generation” fabric development, French lingerie firm to launch returns initiative, 'Death knell' for Xinjiang imports - report, John Lewis supports Prince Charles’ environmental initiative, Supply chain initiative to tackle worker exploitation, COVID deaths high among UK garment workers, Sustainable Innovation 2021 event goes online, Resale start-up Reflaunt secures US$2.7m investment, Adidas bans fur, joins Fur Free Retailer programme, COVID: Companies 'failing on human rights', Farfetch launches new product repair service, Morocco tragedy prompts global safety calls, Sustainable fashion platform launches app and website, Playbook calls for collaboration on circularity, Homeworkers 'invisible to brands' - report, WRAP launches take-back guide for retailers, Brands urged to take on Recycled Polyester Challenge, M&S sets sustainability standards for denim, McQueen kick-starts new Vestiaire Collective programme, Everlane becomes member of Textile Exchange, Fast Retailing issues new sustainability report, BHF calls for donations amidst crippling third lockdown, Consumer calls prompt circular targets in France, Textile dyeing skills shortage 'at crisis point', Dow announces PFC-free water repellency finish, Aquafil partners Itochu on nylon circularity, C.L.A.S.S. Performance Days Loop, as it’s been called, will…, ARTEIXO - Zara owner Inditex has partnered with the DBS Bank in Singapore to launch a pilot programme which will provide finance to more than 2,000 farmers in India to grow organic cotton. Corporate social responsibility is quickly becoming a must for modern businesses. The sustainability-linked bond, which was 7.6 times…, WASHINGTON – A new pilot project led by workers’ rights NGO Verité that will test the potential for tracing technologies to uncover cases of exploitation within fashion supply chains has been backed with a US$4 million grant. Everlane’s commitment to high quality products and ethical, sustainable business practices echoes across every business decision they make. The agreement will use Itochu's extensive nylon value chain to expand the global…, MILAN – Sustainable fashion consultancy C.L.A.S.S. $1.47 + Duties. Background • Online-only Fashion Retailer • Founded in the fall of 2010 by Michael Preysman • Started with a referral invite list and one T-shirt • Headquartered in San Francisco with a small team in New York • Head of Product and Design: Rebekka Bay By carefully observing what they love about your brand, you can transform how customers feel about you by highlighting the areas they value the most. Everlane prides itself on radical transparency. The decision aligns with recommendations made by Alison…, URUMQI - Officials in China's Xinjiang region - which is at the centre of allegations of forced labour involving imprisoned Uyghur Muslims - have raised eyebrows by publishing a social responsibility report praising its huge cotton industry. Top 10 Examples of Social Responsibility as a Customer Retention Tool. I just think we should have the social responsibility not to blur the line between promoting luxury goods in the face of a worldwide health crisis. It's the fifth consecutive year that VF has been recognised by…, MUNICH – The organising bodies of Munich’s Performance Days and its Functional Fabric Fair spin-off in the USA have teamed up to launch a comprehensive year-round digital fabric sourcing marketplace. Dowsil IE-8749 Emulsion does not contain fluorocarbons or fluoroalkyls and, unlike many…, TRENTO - Italian nylon manufacturer Aquafil and Japanese trading company Itochu have announced a strategic partnership to promote and expand circular nylon production. By providing this additional information, Everlane has created valuable content that their customers will be interested to read and explore as they shop for their next fashion-forward outfit. Their slogan about radical transparency ultimately falls a bit flat. After doubling their sales annually for a number of years online, they decided to try reaching more customers in the physical world. M&S, which sells one in ten of every pair of jeans…, PARIS – Online consignment store Vestiaire Collective has partnered with luxury fashion label Alexander McQueen as it kick-starts a new ‘Brand Approved’ resale programme. The facility is seen as a…, BRUSSELS - European textile and clothing industry trade body Euratex has urged the European Commission and European Union (EU) member states to act to accelerate the sector's post-pandemic recovery. With this steady rise to the top to show for it, Everlane is clearly a leader in how to design and execute an effective and sustainable customer retention strategy, but how are they doing it? $18.25 + Labor. ... and consultant working in the fields of ethical fashion and social enterprise. The Center for Strategic and…, STOCKHOLM – A progress report from forty Nordic textile and fashion companies, shows an initial joint 10,000 tonne reduction in baseline CO2 emissions; with an ambition to meet goals in line with the Paris Agreement on climate change. The new UK Digital Business Association (UKDBA) says it “will champion the sector”…, AMSTERDAM – The ZDHC Foundation has released its CMS Technical Industry Guide which provides simple practical advice on how best to implement a chemical management system (CMS) compatible with its guidelines. The Homeworkers Worldwide (HWW) non-profit…, LONDON – Waste recycling charity WRAP has launched a best-practice guide for fashion retailers on how to deliver effective take back schemes for post-consumer clothing. Everlane outlines its 'sustainable' goals. For the past few years, the online clothing brand has been steadily growing and retaining a loyal customer base by rallying customers around their two main values — high quality products and ethical business practices. Thankfully, this is actually surprisingly easy. Major brands, including H&M and…, UTAH – Animal rights organisation PETA has called on the Governor of Utah, Spencer Cox, to outlaw mink farms in the US state, after it came to light that the death of one farm worker from COVID-19 was kept under wraps. Sustainable Innovation 2021: Accelerating Sustainability in…, SINGAPORE – Second-hand fashion platform Reflaunt has raised US$2.7 million in a pre-Series A funding round, which will be used to reinforce the start-up’s resale-as-a-service model. By Huijun June Li Brand Audit 2. Here are nine companies with inspiring programs and … The partnership, which aims to upscale India's organic…, LONDON – British retailers ASOS, Boohoo, Gymshark, The Hut Group, Ocado and AO World have launched a new trade body to support the country’s digital transformation. Materials. Hannah Abdulla,…, VANCOUVER – Global non-profit Textile Exchange has introduced ‘Version 0.1’ of the Leather Impact Accelerator (LIA) to the industry, a programme that combines existing industry tools and new concepts that will enable stakeholders throughout leather…, LONDON – The director of the UK’s Textile Recycling Association (TRA), Alan Wheeler, has written to Health Secretary Matt Hancock asking for waste and recycling collection site operatives to be added to the list of priority groups to receive the…, GENEVA – The International Labour Organization (ILO) is calling on Myanmar to respect workers' rights to protest following the military coup which has sparked widespread pro-democracy demonstrations. We're looking at the top 10 examples of CSR used as a customer retention tool. The company has made the decision to underline its position…, LONDON - A new study of measures taken by large businesses in key sectors - including apparel - to safeguard human rights during the pandemic has found that most are taking little to no action. Everlane complements this strategy with “Choose what you Pay” sales where shoppers can choose how much over the cost-of-goods they pay for overstock product. We as consumers can’t expect for retailers to change unless we demand it. Without their support, brands won’t be able to unlock the type of sustainable growth they’re after. In terms of social responsibility, I buy what I can from patagonia, they are such a great company. Laboratories in China, Germany, India, the Netherlands…, DHAKA – The Global Fashion Agenda (GFA) has finalised the brands, manufacturers and recyclers set to collaborate for the new Circular Fashion Partnership, a project that will focus on establishing more robust recycling infrastructure in Bangladesh,…, SALT LAKE CITY - Outdoor brand and B-corp Cotopaxi has announced a target of ensuring all of its products use only responsible, recycled or repurposed materials by 2022. Everlane hangs with its 20 and 30something audience by staying current. The money raised from the offering - the first ever…, WASHINGTON DC - US fashion brands and retailers appear to be reducing their reliance on Chinese textile and clothing suppliers amidst concerns over the alleged use of forced labour by incarcerated ethnic minorities in the country's cotton hub.…, NEWPORT - Garment workers have among the highest rate of coronavirus deaths among working women in the UK, according to new analysis by the Office for National Statistics (ONS). For Everlane, their commitment to simplicity and function allowed them to design a store experience that perfectly complemented what their customers had come to know and love about them. Everlane’s target demographic is described as “conscientious young people”, with an emphasis on the millennial market. Everlane is an American clothing retailer that sells primarily online.The organization is headquartered in San Francisco, California and also has stores in New York City, Boston, Los Angeles, and Palo Alto. By appearing as the one-and-only stop shop for socially conscious shoppers, Everlane makes customer retention something that happens all by itself. Luckily, Everlane had already worked through these risks. As a Recruiter, you will be responsible for managing the … What interested The Apparel Analyst back then was how Everlane’s business model was based on supply chain transparency and it still remains ‘anti-fast fashion’ to this day, at a time when online fast fashion brands of a similar age, such as Missguided from the UK, are realising annual sales of £216 million (US$287 M). At its core, value-add marketing is a brand’s demonstration of their commitment to more than just a purchase, and is a way to extend every customer’s experience with the brand beyond only the transaction. Our Cost Breakdown. The ambitious goal means the company will further move away from virgin…, TOKYO - Japanese tech and fibres firm Teijin has announced a commitment to have its Science Based Targets (SBT) to reduce its greenhouse gas (GHG) emissions validated within two years. We are seeking an ideas-driven Social Editor that will be responsible for curating and developing content across the Everlane social channels. Everlane has a strong following on social … Conducted by Censuswide on behalf of the North…, NORTH SHIELDS - Some textile recyclers in Britain are struggling to export used clothes to Europe over confusion caused by the UK's new trading relationship with the European Union (EU) outlined in Boris Johnson's Brexit deal. The most important thing they did was make the new offline locations minimalist, simple, and functional — in other words, a mirror image of the experience they had already created online. The European Environmental Bureau (EEB)…, COPENHAGEN – Swedish fashion brand House of Dagmar has won retailer Zalando’s inaugural Sustainability Award, for which it will receive an undisclosed financial prize and the opportunity to partner to develop a new apparel collection. The garment’s outer shell is constructed using PrimaLoft’s bio woven…, DENVER – The VF Corporation fashion company, which owns brands including The North Face, Timberland and Vans, has announced a target of eliminating all single-use plastic packaging, including polybags, by 2025. As a generation increasingly concerned with sustainability and social responsibility, a commitment to these ideals is important for any brand looking to build lifelong relationships with these customers. Ultimately, the risk paid off and they successfully launched 2 physical locations with plans for 2 more by the end of the year. "Workers, including many…, PARMA – A new report published by the European Food Safety Authority and the European Centre for Disease Prevention and Control (ECDC) has advised that mink farms around the world introduce stringent COVID-19 testing infrastructure both for humans…, STOCKHOLM - TreeToTextile, a company jointly owned by H&M, IKEA, pulp manufacturer Stora Enso and LSCS Invest, is building a €35 million (US$42.5m) demonstration plant in Sweden to produce its sustainable new textile fibre. Making this part of their brand statement makes it easy for customers to identify shared values and remain confident that every purchase decision is a good one. This is the…, MILAN – Luxury fashion brand Prada has signed a new €90 million (US$109m) sustainability-linked five-year loan with banking group UniCredit, which will incentivise the company to accelerate environmental sustainability by reducing its interest rates…, CHRISTCHURCH - The New Zealand Merino Company (NZM) has launched what claims to be the apparel industry’s first 100 per cent regenerative wool platform in partnership with brands Allbirds, Icebreaker and Smartwool. After all, who would you rather make another purchase from: someone you barely know with the lowest price, or a trusted brand that always lets you know exactly what you’re going to get? It follows the announcement of Farfetch’s 2030 sustainability targets, which…, TANGIER - Workers' rights campaigners are calling for an international agreement on workplace safety after at least 28 garment workers died during flooding at an illegal factory in Morocco. A judicial investigation has been launched after 19 women…, AMSTERDAM – Dutch fashion-tech company Renoon, which has an e-commerce platform enabling customers to search for apparel using various sustainability filters, has launched a new website and app. Each of these forms of content are specifically tailored to their audience, meeting customers where they are and sharing common interests to forge relationships based on their core values that keep customers coming back again and again. ICON Award applications sought, CDP calls for greater supply chain engagement, Dismissed workers win reemployment campaign, New recruits join purchasing practices project, Textile Exchange pilots Leather Impact Accelerator, Vaccinate waste collectors sooner, TRA urges, ILO calls on Myanmar to respect protesters, New bid to reduce audit and standard fatigue, Brands urged to combat gender-based violence, Australia targets textile waste reduction, Urgent action needed to replace Xinjiang - report, Prada signs €90m sustainability-linked loan, NZM joins brands to back regenerative farming, Water repellent textiles from crab shells, Armed Angels discloses entire supply chain, Welsh county outlines new circularity projects, Award for Finisterre's climate positive garment, The North Face champions regenerative agriculture, Bangladesh recycling project attracts industry-wide partners, Outdoor brand moves away from virgin materials, Brands warned of Myanmar risks after coup, Mink farm death prompts appeals for action in Utah, Bombyx supplier attains GOTS, GRS and RCS certifications, BCI reports strong growth amidst COVID-19, Lawyers say 'genocide' ongoing in Xinjiang, Boohoo suppliers told to stop sub-contracting, Chinese report praises Xinjiang cotton industry, EEB responds to European textiles roadmap, House of Dagmar wins first Zalando Sustainability Award, Second-hand fashion growing amongst the young, Xinxiang Bailu reveals carbon reduction goals, Eastman eyes textiles for chemical recycling.